Overview
New Points of Distribution
The figure in this tile represents the total number of new points of distribution (unique store + product combinations) gained in the selected time period.At Risk Points of Distribution
This tile shows the number of points of distribution that are at risk of becoming lost. The number reflects stores where more time than normal has passed since they last placed an order. Points of distribution are counted as at risk when the time since their last order is greater than one standard deviation above average.Lost Points of Distribution
This tile shows the number of points of distribution considered lost. Points of distribution are counted as lost when the time since their last order is greater than two standard deviations above average.Estimated Lost Weekly Sales
An estimate of the revenue you’ll lose next week due to at-risk and lost points of distribution (store/product combinations). This is calculated based on the historical average weekly sales of the same stores.New Weekly Sales
The estimated additional weekly revenue you’ll gain from new points of distribution (store/product combinations) added. This is calculated using the most recent orders of the new stores.Net Weekly Sales
This figure is calculated by subtracting your Estimated Lost Weekly Sales from your New Weekly Sales.New and Lost Points of Distribution Over Time
This graph visualizes trends in your points of distribution gains and losses. Based on the selected time period, it can provide a sense of how your products are being added to — or disappearing from — shelves.Points of distribution statuses
Points of distribution (PODs) can be in one of the following statuses:- New: A POD is counted as new when it has its first sale (the weeks since last sale is zero).
- At Risk: The weeks between purchases is greater than one standard deviation from the average.
- Lost: The weeks between purchases is more than two standard deviations from the average.
- Existing: A POD is counted as existing if the first sale was in the last four weeks and has only made one purchase (no standard deviation to analyze yet), or the weeks between purchases is less than one standard deviation from the average.
Retention Details
Product Details
This sortable table offers further insights at the product level. Select a product name to filter the tab by that product. You can expand or shrink column headers by hovering, clicking, and dragging the resize handle.Chain Details
This sortable table offers further insights at the chain level. Select a chain name to filter the tab by that chain. You can also expand or shrink column headers by hovering, clicking, and dragging the resize handle.Store Details
This table is the most detailed in this dashboard and provides information that you, your DSD reps, or your broker can act on. To export and share this list, hover over the right corner of the table and select the three-dot menu, then select Download data, then choose a file format and finalize the download.Time period for Store Details columns
Store Details mixes columns measured on different time bases. Read each column against the basis below so you don’t compare a lifetime total to a weekly cadence.- Purchases — the lifetime total number of purchase orders placed for the product at that store. Not scoped to the dashboard’s date filter.
- Quantity — the lifetime total units of the product shipped to that store. Not scoped to the dashboard’s date filter.
- First Sales Period Date — the date of the first sale of all time for the product at that store.
- Lost Sales Period Date — the date of the most recent purchase of the product at that store.
- Weeks Since Last Purchase and Avg Weeks Between Purchases — measured in weeks. The Retention dashboard’s at-risk and lost thresholds compare these two values, so both columns follow a weekly cadence.
- Current Status Date — the date the current status was calculated from Weeks Since Last Purchase and Avg Weeks Between Purchases.
- Status — the current point-of-distribution status (New, At Risk, Lost, or Existing) as of the Current Status Date.