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Documentation Index

Fetch the complete documentation index at: https://docs.gocrisp.com/llms.txt

Use this file to discover all available pages before exploring further.

You can see how your products stack up compared to the category at UNFI using the Category Performance dashboard. Use it to gauge your impact on overall category growth and create compelling sell stories for buyers — or address issues. Note: Some data in this UNFI Insights dashboard differs from the standard UNFI dashboards. For more, see the Data details section. For an overview of UNFI Insights, see UNFI Insights overview.

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Overview

The Overview section helps you understand your sales in context.

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Category Share

  • My Category Share YOY Change (chart): This drip chart displays the percentage change in category share from the previous year over the specified time frame, so you can understand how your brand is gaining or losing category share to competitors.
  • Category Share (tile): Your total category percent share over the specified time frame.
  • Category Share YOY (tile): The change in category share for your products (over the specified time frame) compared to the previous year.

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YOY change

  • Category YOY Percent Change (chart): The percent change in sales for the categories in which you sell products compared to the previous year.
  • My YOY Percent Change (chart): The percent change in sales for your products compared to the previous year.
  • Category YOY Change (tile): The total change in sales for the categories in which you sell products compared to the previous year.
  • My YOY Change (tile): The total change in sales for your products compared to the previous year.

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Sales graph and tiles

  • Sales over Selected Period: Displays sales over time for the category as a whole (in yellow) and sales for your products (in green) to help you understand how your growth compares to category growth.
  • Category Sales for selected period: Total category sales for the selected time period.
  • My sales for selected period: Your total sales for the selected time period.
  • Category Sales Change YOY: The change in category sales dollars year over year.
  • My Sales Change YOY: The change in your sales year over year.

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Drivers

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Heat maps

These regional heat maps let you hover over a state and quickly see the year-over-year change in growth, helping you identify regions where your growth is high or low compared to the category overall. If available, you can see data by zip code by right-clicking a state and selecting By store zip — enabling you and your marketing team to make more strategic decisions about SEO and distribution.
  • Category sales by state: Shows states where category growth is high versus regions that are underperforming.
  • My sales by state: Shows states where your product growth is high versus regions that are underperforming.

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Sales by metric tables

  • Sales by State: Displays your sales by state in table format, so you can easily sort or export your performance by state.
  • Sales by Product: This sortable table shows your top-growth products and updates based on your selected filters.
  • Sales by Subcategory: Gauge how your products compare to others in your subcategories. Updates based on your selected filters.

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Details

The Details table displays change at the individual product/store level. Apply filters at the top of the dashboard, then download this visualization to get a store list you can share with retail buyers or brokers and use to maximize growth.

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Filters

In addition to the standard filters available on every Crisp dashboard, you can apply the following filters to refine the dashboard. For more on standard filters: Applying filters in UNFI Insights.
FilterDescription
Select a Time PeriodSelect the time frame for which you want to assess category share and YOY change. Note: The time frames are fixed to allow for consistent data comparison.
Measure SelectionSpecify whether you want to view category share by volume (in units) or sales (in dollars).
Subcategory SelectionSpecify which subcategories you want to display. Note: If you exclude subcategories, the category calculations also exclude those same subcategories.
Product SelectionSpecify if you want to view just your products, just the other products in the category at UNFI (excluding your products), or all products. Note: If you exclude products, category calculations exclude those same products.
Store SelectionSpecify whether you want to view all stores or only stores where you have products.

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Data details

For UNFI Conventional customers, the data in this UNFI Insights dashboard has the following differences from standard UNFI dashboards:
  • Excludes DC-to-DC transfers.
  • Includes all sales (including confidential retailers) while obfuscating confidential retailer names and details.
  • Excludes data where the shipped quantity is zero (this typically occurs when orders are placed but not fulfilled).
UNFI Natural sales for confidential retailers are shown as a sum total value for all confidential retailers, rather than broken down by zip code as they are in standard UNFI dashboards. If you have any questions or experience issues, please reach out to UNFIinsights@unfi.com.