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The Distribution Expansion dashboard helps you identify chains where your category is growing at Chex so you can target them for expansion. Use this data to build a case for new distribution conversations. Data scope: This dashboard shows category and chain data across the full Chex network, not just where your products are currently active. That broader view is what makes it useful for identifying new chains and points of distribution to target. Your own product sales are shown wherever they occur in the Chex network.

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Overview

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My store penetration

Compares stores that sell products in your category to stores where your product is actually sold, so you can understand how far your product has penetrated the market at the store level.

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My distribution penetration

Compares potential points of distribution in your category to your current points of distribution, so you can understand how much of the available opportunity you’ve captured.

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Distribution penetration tiles

These tiles show store and point-of-distribution penetration totals for the selected filters.

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Drivers

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Sales by state (heat maps)

These heat maps show sales for your products and for the category by state, so you can pinpoint growing or declining regions for the category compared to your own performance.

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Sales by state, sales by subcategory, my product sales

These sortable tables let you sort to find growing or declining regions and subcategories, or see how your individual products are performing. If you have any questions or experience issues, please reach out to ChexSyncSupport@chexfoods.com.