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The Performance Insights dashboards show how your products are shipping through the Dot Foods network. Dot distributes to both foodservice and retail customers — you’ll see customer names like Wegmans or Piggly Wiggly in your data, but these represent the DC or wholesale account receiving the shipment, not individual store locations. All four dashboards share common elements: a flexible filter bar at the top where you can add any data element as a filter, and a configurable time period selector with preset ranges (Last Week through Last 52 Weeks), Current Year, Last Year, and Custom Date Range.

Supplier Summary

Supplier Summary is the starting point for understanding your overall Dot performance. It summarizes your shipment data across the entire Dot universe.

KPI band

A summary band at the top displays your aggregate metrics for the selected time period:
  • Sales Dollars — Total wholesale shipment revenue
  • Sales Volume — Total units shipped
  • Total POD Count — Total active points of distribution (product-customer combinations)
  • Total Inbound Fill Rate — Percentage of orders fulfilled
  • Velocity — Units per customer per week

Product line performance

A table below the KPI band breaks down performance by product line, showing sales by dollar, sales by volume, and percent changes for each. Use this to quickly identify which product lines are growing or shrinking.

Heat map and trend line

The dashboard also includes a heat map and a trend line to help you spot geographic and temporal patterns in your shipment data. Supplier Trends breaks your shipment performance into a week-by-week view so you can identify seasonality, the impact of promotions, new store launches, or other events. For each week, you’ll see:
  • Sales by sales dollar — Current year
  • Sales by sales dollar — Prior year
  • Year-over-year change — Dollar and percent
Use this view to flag specific weeks where performance spiked or dipped and correlate those movements with known business activities like promotions or product launches.

Product Detail

Product Detail provides granular, SKU-level performance metrics from the product perspective. The data hierarchy expands from product line → product → receiving customer.

Table columns

MetricDescription
Sales by Sales DollarWholesale shipment revenue for the selected time period, with prior year and % change
Sales by VolumeUnits shipped, with prior year and % change
Dollars per Customer per WeekDollar velocity — wholesale cost rate per receiving customer per week
Units per Customer per WeekUnit velocity — shipment rate per receiving customer per week
Average Customer PriceAverage wholesale price per customer, useful for price elasticity analysis
All metrics include prior year comparisons and year-over-year percent change.

How to use it

Expand a product line to see individual SKU performance, then expand a SKU to see which receiving customers are purchasing it. Use this to find your top-performing SKUs, spot products losing velocity, or investigate pricing trends.

Customer Detail

Customer Detail contains the same table and metrics as Product Detail, but the data is oriented from the customer perspective. The hierarchy expands from receiving customer → product line → product.

How to use it

Add Customer Province (Dot’s term for state) in the filter bar to focus on a specific geography. Filtering to a single state shows all receiving customers in that region and their purchasing patterns for your products. This dashboard is especially useful for:
  • Reviewing performance by account or territory
  • Preparing for customer-specific meetings with your Dot BDM
  • Spotting customers with declining velocity that may need attention

Tips

  • Filter by Customer Province to focus on a region — the dashboard responds instantly, so you can move quickly between geographies.
  • Export filtered views for sharing with sales reps or brokers who cover specific territories.
  • Save bookmarks for accounts you monitor regularly so you can snap to that view in one click.
If you have any questions or experience issues, please reach out to support@gocrisp.com.